Trust is Earned

At Coronation Fund Managers we focus on creating long-term wealth for our clients - a philosophy that has never been more relevant than it is today. Worldwide, investors have lost confidence in the global financial system and many remain uncertain as to where they should place their hard earned savings, let alone which institution they can trust.

For the past 18 years we have worked hard to earn our clients trust, supported by the strength of our long-term investment track record across both our unit trust funds and institutional portfolios.

Our latest television commercial brings to life the ethos of "Trust Is Earned" through the wonderful true-life story of Christian The Lion. In this remarkable story, the unerring commitment of two men is rewarded in one of the most memorable ways one could ever hope to see. Shot by award-winning director Mike Middleton, the commercial recreates a moving story that begins in the hustle and bustle of the high streets of London in the 1960s and ends in the breathtaking savannahs of Africa.

While filming the commercial the welfare of the lions was monitored by veterinarian Hamish Currie, a director of NGO Back to Africa. Coronation is a proud sponsor of Back to Africa whose projects include returning animals from zoos worldwide to their natural habitat in Africa – much like Christian. If you would like to help preserve Africa’s wildlife, you can donate as little as R100 by visiting www.backtoafrica.co.za.