Coronation Fund Managers
Global Site
Contact Us
Our latest Television commercial
Trust Is Earned Over Time
The commercial communicates Coronation's key message of Trust through the remarkable true South African story of conservationist Lawrence Anthony, as portrayed in his bestseller 'The Elephant Whisperer'. In 1999 Lawrence was asked to take on a herd of rogue elephants that otherwise would have been killed.

It was their last chance of survival; and so against all odds, he put his life at risk to build a relationship with the elephants, gaining the acceptance and trust of the matriarch Nana and, through her, the rest of the herd...
Trust Is Earned Over Time
Shortly before filming, Lawrence sadly passed away and thus our commercial is told through the perspective of his French-born wife, Françoise. We are extremely grateful to Françoise for agreeing to be our narrator and for delivering a truly authentic and emotional account of the story.

The story, and the commercial, documents how given time, dedication, perseverance and communication, Lawrence managed to rehabilitate the elephants and ensure their safety and longevity. By showing that trust is hard earned over time, Coronation communicates its role in building...
Trust Is Earned Over Time
and maintaining relationships with its clients. This is further supported by our track record spanning almost two decades across individual and institutional portfolios.

The elephants used in the commercial were with the full support of the Lawrence Anthony Earth Organization, an independent, non-profit group which seeks to reverse the dwindling spiral of the plant and animal kingdoms and the environment through education and action. During filming the welfare of the elephants was monitored by veterinarian Hamish Currie, a director of NGO Back to Africa...
Trust Is Earned Over Time
On this page we share with you our extended version of the commercial, shot by award-winning director, Robin Goode.

We also include perspectives of the story and the message that it communicates through interviews with our CIO, Karl Leinberger, Lawrence's wife, Françoise and David Bozas, the game ranger who featured so prominently in the book.
Television Commercial
Karl Leinberger Interview
David Bozas Interview
Françoise Anthony Interview
Françoise Anthony Interview2
First Time Investor Guidance Domestic Journey International Journey